As one of a half dozen Design Directors overseeing the brand for Nike Brand Design, Jason Murphy has conceived and executed multi-million dollar campaigns that continue the company’s dominance in athletic apparel and footwear, representing 62% of the U.S. market. Jason’s creative thinking and narrative concepts are at the heart of Nike Brand Marketing’s print and digital campaigns promoting Athletic Training, Nike Basketball, Football, and Sportswear. He’s created signature footwear and apparel releases including The LaDainian Tomlinson Air Force 1, The Black History Month Air Force One dual pack, the Basketball Never Stops Tees during the NBA lockout, and the Marcus Mariotta 1 of 1 AF1 release during the NFL Draft.
Jason has also illustrated the many ways that a powerful brand can transcend athletics, by playing a key role in Nike’s cause-related marketing around Black History Month; crafting the visual identity for Kevin Hart’s “Move With Hart Campaign,” which engaged thousands of runners in free, spontaneous 5K events all over the country; and leading Nike’s Equality campaign, launched in the wake of police violence against young African-American men and growing tensions during the 2016 Presidential elections.